Cement manufacturers are moving into hinterlands with the introduction of aggressive distribution network into remote areas in a bid to expand their market share.
The renewed aggression in the distribution of products is reflected in the brands’ delivery of distributors in remote areas.
The manufacturers have also developed what is called cement distribution management, CDM, an en route diversion system, third party order that has resulted in easy delivery of products to the hinterlands.
Besides offering discounts, they are also offering other incentives such as mini trucks and additional credit for purchases, to drive profitability of distributors.
The brands competing for market dominance are Ibeto Cement, Enugu; Bua cement, Lagos; Eastern Bulkcem Company Limited, Lagos; Dangote Cement, Lafarge Cement WAPCO Nigeria Limited.
A visit to construction sites in Lagos, Osun, Imo and Ogun states, showed that consumers have different reasons why they buy both products.