Magic FM Aba coverage is the selling point of our unique brand. Being the first Radio Station in Aba, we have built a community of interactive audience, spanning across the globe.
Our Target Audience: We are targeting the new Nigerian, eager to be informed, entertained, educated and ready to move up the ladder. The increasing population of workers, businessmen and traders, the educated and not-so-educated but ambitious, upwardly mobile adults hungry for information and entertainment are catered for.
We also heavily cater for youths and children who easily constitute a huge percentage of population in our coverage area. More importantly, our support for private sector growth targets corporate bodies intent on increasing their market share. We have a wide range of programmes to cater for every group in relation to our focus of broadcasting in English, Pidgin and Igbo.
Our Reach: Our first class and modern hi-tech equipment enables clear signals and reception in Aba and environs, Owerri, Umuahia, Port Harcourt, Akwa Ibom, Enugu etc. The deployment of ICT (and social media) enable a huge following by listeners who are directly outside of the loop of our immediate environment.
Deploying the most reliable ICT infrastructure, Magic FM is building a large, happy and active audience in its areas of coverage, and additionally, on the internet. We reach the large diaspora contingent in West Africa, Europe, South Africa, and US, whose roots are around Abia, Imo, Anambra and Ebonyi States. Magic FM’s 24-hour streaming flow on the internet has already penetrated media audiences in Lagos, Abuja, Kano, and Kaduna, who follow the station on www.magicfm.ng or on other social media.